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NOTABLE EVENTS, CONTENT, & CAMPAIGN WORK
SKY ISLAND SANCTUARY: Nature, Conservation & the Stories That Connect Us
Sky Island Sanctuary is an original documentary series exploring the remarkable wildlife, landscapes, and conservation efforts of Big Bear Lake. More than a nature series, the project celebrates the relationship between people, place, and the wild—highlighting local heroes, ecological stewardship, and the mountain's unique biodiversity while creating a powerful tourism and educational platform.
BIG BEAR ALPINE ZOO WILD LIGHTS: Transforming Conservation Into a Holiday Tradition
Hueco Tanks spearheaded Alpine Zoo Wild Lights, a destination holiday experience featuring more than one million lights throughout the Big Bear Alpine Zoo. The annual event has become one of Southern California's fastest-growing seasonal attractions, generating critical revenue for wildlife conservation while introducing thousands of new visitors to the zoo's rescue-and-rehabilitation mission.
USROWING ALTITUDE CAMP: Building America's Newest Olympic Training Destination
Hueco Tanks secured and develop Big Bear Lake as the official altitude training home for the U.S. National Rowing Team. The multi-year partnership extends far beyond elite sport—creating measurable economic impact, international exposure, youth programming, and positioning the region as an emerging hub for Olympic and professional training.
WONDER WOMAN LIVE: When Technology Becomes Storytelling
Working alongside Warner Bros. and Intel, Hueco Tanks helped produce a first-of-its-kind live drone spectacular celebrating the release of Wonder Woman. More than 300 synchronized drones transformed the Los Angeles skyline into an unforgettable cinematic experience, demonstrating how emerging technology can create moments that audiences never forget.
ARC INSTATEMP: Launching Healthcare Innovation Globally
When ARC Devices introduced InstaTemp®, a breakthrough non-contact thermometer, Hueco Tanks developed creative content that demonstrated the technology in real-world healthcare settings. Through product storytelling, educational media, and strategic communications, we helped transform complex medical innovation into compelling, accessible messaging for healthcare providers and consumers alike
ARC INSTATEMP: Impact of Health Products in the Field (Liberia, Africa)
Sometimes the most powerful marketing isn't advertising—it's evidence. For Impact Health and InstaTemp, we developed documentary-style content capturing healthcare professionals using the technology in real clinical environments, allowing authentic stories and measurable impact to become the campaign itself.
OUTFEST LOS ANGELES: Producing One of the World's Largest Queer Festivals
For five years, Hueco Tanks led the strategic evolution of Outfest, one of the world's premier LGBTQ+ film organizations. Producing more than 30 annual events that serve over 180,000 attendees, our work spanned film, television, live performance, education, partnerships, sponsorship, fundraising, and industry programming, while helping shape the future of inclusive storytelling.
THE YOUTH ARE UNDENIABLE: Purpose-Driven Storytelling at National Scale
In partnership with Walgreens and Comic Relief US, Hueco Tanks helped tell the stories of extraordinary young people creating meaningful change in their communities. The campaign demonstrated how authentic storytelling can inspire audiences while reinforcing a brand's commitment to social impact and community investment.
MOMENTS OF GOOD: When Brand Purpose Meets Human Stories
Created with Cheerios and VIMBY, Moments of Good celebrated everyday acts of kindness that often go unseen. Through uplifting documentary storytelling, the campaign connected one of America's most recognizable household brands with authentic community impact, proving that meaningful stories build stronger customer relationships than traditional advertising alone.
VISIT BIG BEAR (2024 - 2026)
Led the campaign to get Big Bear Lake Voted # Best Lake in the US by USA Today in 2025.
Strategic Planning & Go-To-Market CASE STUDIES
01/18
OUTFEST (2019 - 2024)
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